PlayOJO launches responsible gambling campaign in Sweden
Popular online casino brand launches a major ad campaign to make players aware of the tools it offers to help them continue to play responsibly
September 2019 – PlayOJO, the fair online casino powered by SkillOnNet, has switched on a massive new TV, radio and digital advertising campaign in Sweden with a focus on responsible gambling.
The casino operator will run a Swedish version of its feel good “Thumbs Up” campaign which is currently being broadcast across major TV, radio and digital channels in the UK.
The key message is about gambling responsibly and how PlayOJO gives players in Sweden the tools and support they need to stay in control of their play.
The advert will be broadcast across the biggest tv channels including TV3, TV6, Kanal 5, but not between the hours of 4pm and 9pm to mitigate the risk of underage players seeing the commercial. This is in line with PlayOJO’s decision earlier in the year to stop advertising to players in Sweden between these hours, as part of its stance on responsible gambling. The campaign will also feature on national radio stations and online from September.
Peter Bennett, Head of Brand Marketing at PlayOJO, said: “PlayOJO is the fair casino where players are put first, and we wanted to reflect this in our latest advertising campaign in Sweden.
“The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly.
“As per our earlier decision to only advertise on TV in post peak periods, our latest campaign will not be broadcast between 4pm and 9pm each day making PlayOJO the only online casino in Sweden to focus on Responsible Gambling in all its advertising and stop advertising on TV before 9pm.
“We believe our Thumbs Up campaign will help further establish PlayOJO as a leading online casino destination in Sweden and the only truly fair place to play.”
SkillOnNet joins forces with Stakelogic
Operators powered by the SkillOnNet platform can now access customised and localised classic slots and video slots
29 January, 2019 - SkillOnNet, the platform provider behind some of the most successful online casino brands in Europe, has united with innovative game developer, Stakelogic.
Under the partnership, casino operators powered by SkillOnNet will now gain access to the developer’s top-quality classic slots and video slots.
This includes titles such as Big 5 Jungle Jackpot, Nudge Runner and Joker4Wild, all of which come hooked up to Stakelogic’s recently rolled-out smart progressive jackpot system.
Players at market leading casino brands such as DrueckGlueck, PlayOJO, Cozino and AhtiGames will also be able to play the developer’s hit slot game Book of Adventure and latest release, Book of Cleopatra.
The game boasts stunning graphics and animations, compelling gameplay and two innovative features that allows players to buy free spins and also to gamble free spins.
Stakelogic has also built a formidable reputation for delivering games that can be customised and localised to meet player preferences in markets all over the world.
The integration takes the SkillOnNet portfolio past the 2000 game mark with titles offered from major tier one providers as well as smaller studios and the industry’s innovators.
Stephan van den Oetelaar, Stakelogic CEO, said: “We are thrilled to announce our partnership with SkillOnNet as we both believe in a diversified approach to local markets.
“As partners we will grow our revenues and strengthen our market positions by offering state-of-the-art local games to local players.“
Michael Golembo, from SkillOnNet said, “Player preferences differ from market to market, so we wanted to be able to offer our operators slots that are highly customisable.
“Stakelogic design and develop some of the most exciting and compelling classic and video slots, which can be easily customised and localised and are loved by casino players in many countries around the world.
“We are thrilled to have added them to our impressive portfolio, which now stands at over 2000 slots, jackpot, table, Slingo and live dealer titles.“